The Indian cricket team is perhaps one of the most in-demand teams in global sports. And it’s totally because of their dominant and consistent performances, be it in bilateral or multi-team series.
So it’s quite common to see matches involving India garnering billions of eyeballs, not just in India but from across the world. With so many spectators watching the Indian team, there’s no better opportunity to advertise a brand.
That has turned the Indian team’s jersey into a hot property among big corporates. Everyone wants to have their logo on the jersey, and they are ready to shell out a handsome amount.
And that means there’s a bit of competition between teams to bag the lead sponsorship rights. Since 1993, many prominent brands have sponsored the Indian team, showcasing their logo on the jersey.
Here in this piece, we’ll look at the Indian team’s current jersey and kit sponsors, including important details.
Indian Team Lead Jersey Sponsor | Apollo Tyres
In September 2025, Apollo Tyres secured the Indian team’s lead sponsorship rights. Apollo Tyres, a tyre manufacturing company, struck a deal with the Board of Control for Cricket in India (BCCI) after its successful bid. They filled in the void left by the previous sponsor, Dream11.
As per the agreement, the deal will run for two and a half years. So, you will spot the Apollo Tyres logo on India’s jersey till March 2028. The Apollo Tyres logo will be present on the senior, ‘A’, and under-19 teams (men’s and women’s) representing India.
So, what’s the deal worth?
According to reports, Apollo Tyres will pay approximately INR 579 crore to the BCCI for the two-and-a-half-year deal. That comes down to INR 4.5 crore for each match played in bilateral series and INR 1.72 crore for every game in ICC tournaments.
And during the sponsorship cycle, the Indian men’s cricket team will play almost 140 matches across formats, including in ICC events.
Apollo Tyres has offered INR 229 crore more than Dream11, who paid INR 350 crore for a three-year deal, though it was cut short by a year.
Indian Team Kit Sponsor | Adidas
Now, the jersey worn by the Indian players needs to be designed and manufactured by a sports apparel company. And that’s how the kit sponsor comes into the picture.
Currently, Adidas is the Indian cricket team’s kit sponsor. They exclusively design and manufacture the match jerseys and practice kits for the players. They also manufacture clothing for the support staff members.
What’s the deal like?
The BCCI signed a five-year kit sponsorship deal with Adidas in May 2023. Adidas will stay as the kit sponsor till March 2028.
It’s reported that the deal is worth INR 250 crore, with Adidas paying INR 75 lakh to the BCCI for every match. On top of that, Adidas will also pay INR 10 crore every year as royalty for the Indian team’s merchandise sales.
Before Adidas came into the picture, India had two kit sponsors – MPL Sports and Killer – between 2020 and 2023. And even before that, Adidas’ rival, Nike, made India’s kit.
The association with Nike ran for almost 14 years, from 2006 to 2020. Interestingly, Adidas was outbid by Nike back in 2005.
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